Roofing Companies
Roofing leads don't wait. Storm hits Friday, the job's quoted by Sunday — and it goes to whoever called back first. We build the ad-and-follow-up chain that makes that you.
Why this
is different.
Roofing demand is spiky and event-driven in a way most niches aren't. A single overnight storm can put a month of enquiries into the inbox by Saturday morning — and the homeowner with a leak isn't shopping for the best brand, they're calling the first three results and booking whoever picks up. Generic "always-on" agency campaigns aren't built for that shape of demand.
There are really two roofing buyers, and they convert completely differently. Insurance-claim work is slow, document-heavy and trust-led; cash-pay replacement and repair work is urgent and price-sensitive. A campaign that treats them the same wastes spend on both. The creative, the landing page and the follow-up script all have to know which one they're talking to.
Trust signals do disproportionate work in roofing. NFRC membership, TrustMark, CompetentRoofer, Checkatrade standing and real before/after photography move conversion more than clever copy does — because the homeowner's real fear is a cowboy. The chain is built to surface that proof at the exact moment the lead is deciding.
And because the work is high-ticket and the buying window is short, response speed is the whole game. The roofer who answers at 7am on a Sunday takes the deposit; the one who calls back Monday at 9am finds the job already gone. That's the part the chain automates.
How we work.
01
Competitor signal first
Before a penny of spend, we pull the roofing ads already running in your area and across the UK, sorted by how long they've been live. The ones running longest are the ones converting. We build from what already works in roofing — not a guess.
02
Storm-ready campaigns
Lead-form and click campaigns built for roofing's spiky demand, with creative angles for both insurance-claim and cash-pay buyers, and the headroom to scale spend fast when weather drives a surge.
03
Sub-60-second follow-up
The moment an enquiry lands, the chain fires: SMS in seconds, email, then a Sophie voice call inside 60 seconds to qualify and book — so you're the first quote through the door, not the third callback.
04
Trust-led landing pages
Fast, mobile-first pages that put NFRC/TrustMark accreditation, real before/after photography and a free-survey CTA exactly where the deciding homeowner looks for them.
What's
included.
- Meta Ads built from competitor-ad analysis in the roofing niche — creative angles split for insurance-claim vs cash-pay buyers
- Speed-to-lead chain — sub-60-second SMS + email + Sophie voice call on every inbound enquiry, so storm-surge leads get caught before they cool
- Lead-capture site or landing page engineered for roofing trust signals — accreditation badges, before/after sliders, free-survey funnel
- Surge headroom — campaign structure that lets spend scale fast when weather drives a spike in demand
- CRM + calendar integration so qualified surveys land straight in your diary with the lead's details attached
Roofing builds we've shipped
One UK roofing contractor we run the chain for — A UK roofing contractor — cut lead response time to 38 seconds, 24/7, and booked 58 roofing jobs in 60 days — £240k in new revenue from £15k of ad spend. Real result from a client engagement, used with permission; outcomes vary with niche, spend and offer.
This isn't theoretical for roofing specifically. We've built lead-capture sites for roofing firms including Marwick & Sons in Bristol (NFRC and TrustMark accredited, with before/after roof sliders and a free-survey funnel) and Northbrook Roofing & Solar in Surrey (MCS, NICEIC and CompetentRoofer accredited, serving London and the Home Counties).
Both are live builds you can click through from the work page. The campaign and follow-up chain that sits behind a site like these is what turns the traffic into booked surveys.
FAQ
How much should a roofing company spend on Meta Ads?
Most UK roofing firms start in the £1,000–£3,000/month ad-spend range on top of management, then scale as the cost per booked survey proves out. The right number depends on your average job value and how far you can drive — high-ticket re-roofs justify more aggressive spend than one-off repairs. We model it against your numbers before you commit.
How quickly will roofing leads start coming in?
Meta campaigns can produce enquiries within days of launch once the creative is approved. The bigger lever is response speed: the speed-to-lead chain means every enquiry gets an SMS in seconds and a qualification call within 60 seconds, which is what actually converts a storm-season surge into booked jobs rather than missed calls.
Do you handle both insurance-claim and cash-pay roofing work?
Yes — and we run them differently. Insurance work is trust- and document-led with a longer cycle; cash-pay repair and replacement is urgent and price-sensitive. The ad creative, landing page and follow-up script are tuned to whichever buyer you want more of.
We already have a website — do we need a new one?
Not necessarily. If your current site loads fast and converts, we run the ad and follow-up chain into it. If it's slow or doesn't surface your accreditations and before/after work where homeowners decide, a purpose-built lead-capture page usually pays for itself quickly. We'll tell you straight which applies.
Other sectors
Pricing
From £1,500 setup + £1,497/mo
Roofing campaigns run inside the Chained System tier — Meta Ads, the speed-to-lead chain, and a lead-capture site if you need one, all connected. See the full pricing breakdown.
See full pricingREADY TO SCALE?LET'S TALK.
Book your free 30-minute growth session. No pitch. Just an honest conversation about what'd actually move the needle for your business.