Solar Installers
Solar leads are won on trust and timing. We build the Meta + Sophie system that turns bill-shock interest into surveyed, MCS-grade installs — not a pile of tyre-kickers.
Why this
is different.
Solar demand runs on bill shock and seasonality. Interest spikes when energy prices jump and through the brighter months, then cools. A campaign built for solar has to scale into those windows hard and qualify ruthlessly when it does, because a solar lead that isn't genuinely in-market is an expensive survey that never closes.
Trust is the whole sale. A homeowner spending five figures on a roof full of panels is buying confidence as much as kit — MCS certification, real installs, honest payback maths, and finance options. Generic 'get solar quotes' ads pull price-shoppers; the work is in attracting people who want the right installer, then proving you are it.
Lead quality beats lead volume every time in solar. Fifty cheap leads that want a number over the phone are worth less than a handful who've been qualified on roof suitability, ownership, and budget before they ever reach your surveyor. The chain is built to filter, not just collect.
And the buying window is short once it opens. The installer who books the survey while the homeowner is still motivated wins; the one who calls back two days later finds they've gone cold or booked a rival.
How we work.
01
Competitor signal first
We pull the solar ads running across the UK, sorted by how long they've stayed live — the long-runners are the proven performers. We build creative from the angles that already convert in solar (bill savings, payback, MCS trust), not guesswork.
02
Quality-first campaigns
Meta campaigns tuned for solar's seasonal spikes, with creative that leads on trust and payback rather than cheapest-quote bait, and the headroom to scale spend fast when bill-shock drives a surge.
03
Sub-60-second follow-up
Every enquiry triggers SMS, email and a Sophie voice call within 60 seconds — qualifying on roof suitability, ownership and budget before booking a survey, so your surveyors only see genuine prospects.
04
Trust-led landing pages
Fast, mobile-first pages that surface MCS certification, real install photography, payback maths and finance options exactly where the homeowner decides.
What's
included.
- Meta Ads built from competitor-ad analysis in the solar niche — trust- and payback-led creative, not cheapest-quote bait
- Speed-to-lead chain — sub-60-second SMS + Sophie voice call that qualifies on roof suitability, ownership and budget before booking
- Lead-capture site or landing page engineered for solar trust signals — MCS badges, install gallery, payback and finance
- Seasonal surge headroom — campaign structure that scales fast when energy prices drive a spike in demand
- CRM + calendar integration so qualified surveys land in your diary with the lead's detail attached
A solar result we've delivered
One solar installer we run the chain for switched from Google Local Services ads (around 12 leads a month) to the Meta + Sophie system and booked 47 qualified appointments in the first 60 days at 12.7x ROAS, with £38,700 of pipeline in month one.
Real results from a live client engagement, used with permission. Individual outcomes vary with niche, spend and offer.
FAQ
What's the best marketing channel for a solar company?
For most UK solar installers, Meta Ads paired with fast, qualifying follow-up is the highest-return channel — it reaches homeowners during bill-shock and lets you control creative and targeting tightly. Local SEO and Google Business Profile do useful always-on work underneath, but the volume and the ability to scale into seasonal spikes come from paid social plus a chain that qualifies hard before booking a survey.
How do you generate quality solar leads, not tyre-kickers?
Two ways. First, the creative attracts trust-and-payback buyers rather than cheapest-quote shoppers. Second, the speed-to-lead chain qualifies every enquiry on roof suitability, ownership and budget within 60 seconds — so your surveyors only ever see genuine prospects. Lead quality beats lead volume in solar, and the system is built to filter.
How much should a solar installer spend on ads?
Most UK installers start in the £1,500–£4,000/month ad-spend range on top of management and scale as the cost per booked, qualified survey proves out. Because install values are high, the maths usually supports meaningful spend once the funnel and follow-up are converting. We model it against your install value and close rate before you commit.
Does solar marketing work outside summer?
Yes — demand is seasonal but never zero, and bill-shock spikes can come any time energy prices move. The campaign structure scales spend up into the high-demand windows and trims it back when they cool, so you're not burning budget in the quiet months or missing the surge in the busy ones.
Other sectors
Pricing
From £1,500 setup + £1,497/mo
Solar campaigns run inside the Chained System tier — Meta Ads, the speed-to-lead chain that qualifies before booking, and a trust-led landing page if you need one. See the full pricing breakdown.
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Book your free 30-minute growth session. No pitch. Just an honest conversation about what'd actually move the needle for your business.