Google Ads
For the buyers already searching for you.
Paid search built on tracking that actually works, and improved from what real visitors do rather than from opinion.
Two starting points.
If you are already running Google Ads, we audit what exists before we touch anything — structure, keywords, match types, search terms, ad copy, landing pages, and whether your conversion tracking has been firing correctly at all. Most accounts we look at are wasting budget somewhere specific, and it is usually visible in the search term report within an hour.
If you have never run Google Ads, we skip the audit and go straight from market analysis into tracking and the build. Nothing is inherited, so nothing needs undoing.
Step 01
Before anything is spent
The offer, the competitors and the demand.
We start with the offer, the competitors and the actual search demand — what people type, how much it costs to appear for it, and which campaign types suit your goals and your budget. The success measures are agreed before any work begins, not reverse-engineered afterwards from whatever happened.
Step 02
Tracking, verified before launch
Where most accounts are quietly broken.
This is where most accounts are quietly broken. Conversion actions get configured for form submissions, phone calls, email clicks and bookings, and every tag is verified as firing correctly before a single campaign goes live.
An account optimising against tracking that does not work is not optimising. It is spending.
Step 03
The build
Structured by intent, nothing templated.
Campaigns built from the audit findings or the market analysis, ad groups structured by search intent, ad copy written to match the landing page it sends people to, extensions at campaign level, and a bidding strategy chosen for the conversion data that actually exists rather than the data we would like.
Nothing templated. Every build is done from scratch for the business it belongs to.
Step 04
The first two weeks
Watched, not left running.
Campaigns are watched closely for the first 7 to 14 days — search terms, keyword leakage, tracking behaviour — and we watch real visitors on the landing page as well as the numbers. If traffic arrives and does not convert, you hear about it immediately rather than at the end of the month.
Step 05
Conversion rate optimisation
What the behaviour tells you.
Heatmaps and session recordings show where visitors look and where they leave. The behaviour tells you which problem you have: under thirty seconds on the page usually means the headline or the hero image, and over thirty seconds without converting usually means the offer, the trust or the checkout.
Every landing page change is justified by what visitors actually did. It is the difference between more conversions from the same spend and a redesign someone felt like doing.
Step 06
Optimisation on a real cycle
Reviewed on a schedule, judged on enough data.
Performance is reviewed at 14, 30, 60 and 90 days. Negative keywords added, bids refined, ad copy variations tested, what works scaled and what does not paused or restructured.
Bidding strategy changes get a minimum of four to six weeks before they are judged, because anything less is reading noise.
Step 07
Reporting
You should never have to ask where the budget went.
Regular updates covering spend, conversions, cost per conversion and how each compares with the period before. Anything needing your input — budget, a new offer, a landing page change — is flagged rather than sat on.
You should never have to ask where the budget went.
We do
Audit the existing account, or the market
Set up and verify all tracking
Build and run the campaigns
Run CRO on the landing page
Review at 14, 30, 60 and 90 days
Report on a fixed schedule
You do
Give us account and site access
Agree the success measures up front
Fund your own ad account
Approve landing page changes
Answer the enquiries that come in
Worth finding out whether search is where your buyers are.
Fifteen minutes, straight to me.