Direct outreach
The decision-makers you choose,
contacted directly.
Warmed domains that are never your real one, a list built to your criteria, messages written to sound like you, and every reply answered until a meeting is booked.
Step 04
Infrastructure
Never your real domain.
We register and warm separate domains that point at yours, and send from those. Your main domain’s reputation is never exposed. If a sending domain degrades we retire it and replace it — maintenance, not an incident.
Step 05
The list
Built to your criteria, not bought.
Sourced against the criteria you set, verified, and re-checked before every send. People change jobs; a list that was right last month isn’t right today.
Step 06
The messages
Written to sound like you.
A person writes the structure and the substance. Tooling handles research and the small variable parts. If a message reads like it came from a machine, it doesn’t get sent.
Step 07
The reply desk
Every reply answered.
Replies are where outbound is won or lost, and it’s where most vendors hand you a spreadsheet. We handle the thread — the questions, the not-nows, the wrong person — until there’s a meeting in your diary.
Ownership
What you own, and when.
Every part of the machine is built in your name. The domains are registered to you. The inboxes are yours. The list is yours, in a file you hold. The sequences are yours, written down. When we stop working together, none of it switches off.
That’s unusual, and worth being precise about rather than sweeping. Most vendors in this market run your outreach from a managed network of accounts they own. It works, and the argument for it is real — your own profile is never at risk. But when you leave, you leave with nothing: no warmed domains, no list, no sequences, and no record of what worked.
We think the asset should accrue to the person paying for it.
The guarantee
Fifteen qualified booked calls, or month 2 is free.
15 qualified booked calls in your first 30 days live, or month 2 is free and we keep working at no charge until the 15 calls are delivered. The 30 days run from the day the first sequence sends, not from signature. The unit is a call booked, because booking is what we control; if someone doesn’t turn up, we rebook them at our cost.
The setup fee is non-refundable once build work has begun, regardless of the campaign’s outcome.
On four conditions
You respond to warm replies within 24 hours.
You get us access and assets on time.
You supply an offer you can genuinely honour.
You attend the booked calls.
Continued work at no charge runs for up to 60 days beyond the guarantee window. After that either of us can end the engagement, with no further fees due on either side.
What counts as qualified is defined in full below.
What counts as qualified.
A call counts toward the fifteen when all five are true: the person books it themselves from a reply they sent us; they match the buyer profile we agreed in onboarding; they hold or share the authority to buy what you sell; the business they represent can afford your stated price; and the call is booked into your calendar with a confirmed time. Anything that fails one of these five does not count, and we replace it.
Recruitment and staffing
How would this help a recruitment firm win employer clients?
We start with the employers you can serve well: the sectors, locations and company sizes you cover, the roles you fill, and the commercial value a new account needs to have. Those criteria shape the list and the message before any email is sent.
We contact the people involved in choosing a recruitment partner, handle their replies, and book conversations that match the buyer profile agreed with you. Your team takes the meeting and decides whether there is a real hiring opportunity.
This works best when your firm has a clear specialism, capacity for new mandates and someone available to take the sales calls.
Read the recruitment outreach guideThe three we get asked most.
“Will this burn my domain?”
No. We never send from it — see the infrastructure panel above.
“Is this legal?”
It's business-to-business correspondence to named people at registered companies, from an authenticated domain, with an opt-out in every message and removal on request. Our anti-spam policy is public.
“Is AI writing my emails?”
Not in the way that word usually means — see the messages panel above.
What we do, and what you do.
We do
- Register, warm and maintain the sending domains
- Build and verify the list
- Write the sequences
- Send and monitor deliverability
- Handle every reply through to a booking
You do
- Approve the criteria once
- Approve the copy once
- Take the meetings
- Tell us what closed
Find out which route fits your business.
Bring the offer, the market and the sales process. We will help you decide whether direct outreach is the right route to build next.
Cold email FAQs
Can you work with our existing CRM and sales process?
Yes. We agree how a reply becomes a booked conversation before sending begins, then work with the tools and hand-off your team already uses.
Who handles replies?
Our team handles the first replies, qualification and booking against criteria agreed with you. Your team takes the sales conversations and decides which opportunities to pursue.
Do we need a large market?
A large market is helpful, but relevance matters more. We assess whether there is a clear, reachable group of companies and enough room to contact them thoughtfully over time.
How do you protect deliverability?
We use sending infrastructure separate from your main domain, build volume carefully and monitor delivery signals throughout the campaign.